Developing a new retail chain – shop, bakery and cafe.
This new environment provides the opportunity to take a break from hectic city life in a delightful café offering delicious freshly baked cakes and tarts.
TNC developed the business plan, propositio, company name, brand identity and full design programme. This included branding for the retail space including brand environment, retail guidelines, packaging and uniforms.
The communication plan was implemented across various media: outdoor, press and included special events for the launch.