The film company Centralpartnership was founded in 1995. The main service of the company was the production and distribution of content for films and television. A few years ago the company set a new goal for itself – to become the first and leading operator in the Russian market. Its intellectual position and financial investing has made CPS achieve that target. A new identity was required to demonstrate the new positioning, role and ambition of the company. In addition the brand identity of this leading Russian film company is important as a significant symbol of growing Russian achievements in the industry. The main visual attributes are the CPS Presents intro and the airship which are historically associated with the Brand.