International Аssociation of Аdvertising Аgencies

Every two years the Congress of International Advertising Association (IAA) takes place in a different city around the world.

In 2010 the Congress was in Moscow and the core theme of the Congress was – “Transformation”. We based our creative solution on Russia, and Moscow’s, most famous symbol known worldwide – the architecture of St Basil’s Cathedral.

We took it as inspiration and simply “Transformed” it.