Soglasie

The transformation of an insurance brand

The first full commercial re-positioning of an insurance brand in Russia – from a pure B2B model to developing the consumer insurance market.
We redesigned the brand and assisted our client in communicating the benefits of restructuring and delivering the new strategy to employees and affiliates.

We led the market and set a trend by being the first consultancy to introduce and apply an orange colour for corporate branding in Russia.